Presenting Transport Improvements – Structure

This is part 2 of a guide into how to present transport improvements and make transport better. If you have just arrived on to this page, you may want to read part 1 about things to consider.
So you have done your research and got an idea. It is important to use a good structure that helps people understand your proposal, giving it as much context as possible.
The structure and length of your proposal document will depend on a number of factors.
  • How big is the issue and solution
  • Your skills and the technology available to you
Front page
Not always necessary but if you do use one, I would keep it simple. A photo or two can help frame your issue. The title and your name should be clear.
Summary
A few sentences summarising the issue and your proposal. The aim is to attract the attention of your reader.
What is there now?
Provide an indication of what is there now. Pictures tell a thousand words and a map can help provide context too. Highlight any issues that make the current situation particularly poor, difficult or negative. Add any information you can about the frustrations that you are encountering. If money is being lost, highlight it. Any values you can add are very relateable. These can include time and distance.
What happens if nothing happens  (Do Nothing)
It can be very difficult to understand the situation that will occur in the future. However, they can be proposed by continuing or extrapolating the problems that are occurring today.
  • The number of journeys using this transport method could fall
  • Congestion could increase
  • Journey punctuality and reliability
  • People feel unsafe because of security or safety
  • Maintenance costs increase
  • Fares increase
  • Revenues fall
What can be done (Do Something)
Use this to explain your suggestions, giving an indication of what could be achieved and what the likely benefits are. Photos of your proposal in use elsewhere can help you demonstrate that your proposal is not unfeasible.
There are a number of benefits that you can note
  • Increased patronage
  • Reduced costs
  • Reduced mileage
  • Increased satisfaction
  • Reduced journey times
  • Carbon emissions
  • Air quality
  • Modal shift
  • Economic (jobs and businesses)
  • Accident rates
  • Noise
  • Health improvements
There are other things you can do to help develop a proposal.
Petition
Show support for change by collecting signatures. They can be done face to face and through online systems.
Surveys
A survey can help get more information from potential users giving more of an indication about their preferences and usage of your proposal. It can help develop your proposal and indicate usage.
Personal stories
Add a short piece that explains shows the current issues and support for change from specific people. This makes the proposal more relatable.
Don’t forget
  • Spelling, punctuation and grammar checks
  • Page numbers
  • Your name(s)
  • Contact information  (address, email address, phone number)

An example of this structure showing how this would work and part 3 of this guide contains a very helpful one.